Best Practices for Product Benchmarking for the Automotive Industryby James Rawstron on April 13, 2017 From Industry Focus
There are few lists that are more impactful to the importance of product benchmarking in the automotive industry than that of iSeeCars. While the automotive research firm is a consumer resource, their review of millions of recalls issued over the past 31 years has a profound impact on how manufacturers approach benchmarking.
Product Benchmarking, also referred to as “best practice benchmarking” is an evaluation process of a manufacturer that is measured against the process of its competitors or peers within a given industry. The goal is to create and implement improvement plans and best practices to increase performance in the production lifecycle, and/or other manufacturing and business processes and practices. By discovering the best achievable performance, process gaps can be eliminated.
While product benchmarking in the automotive industry traditionally involves other manufacturers, its primary purpose is to positively impact internal processes. Consequently, benchmarking can be based on internal measurement where cooperative manufacturing process benchmarks of other manufactures is a secondary measure. This goes to the heart to understanding the purpose and use of benchmarking. Often benchmarking is focused on the manufacturing process itself to:
- Improve quality
- Decrease manufacturing times
- Reduce Scrap and rework
- Increase production
- Obtain a detailed understanding of current process performance gaps to determine benchmarking points.
- Provide thorough documentation of benchmarking objectives and scope.
- Generate thorough current process documentation to avoid waste of time and resources as well as loss of project focus.
- Deliver primary metrics agreement to gauge pre- and post-gap analysis, track progress and improvements and institute measurement system analysis. (MSA)
James Rawstron is a Senior Marketing Specialist at Hexagon Manufacturing Intelligence North America, located in North Kingstown, Rhode Island. Rawstron has 20 years of marketing communications experience in the software, high tech, industrial, advanced manufacturing machinery and medical device markets. He has written numerous articles for B2B publications, including blogs for a variety of industries. Prior to joining Hexagon, Rawstron served as a web marketing professional at IBM and a Marketing Manager at Vector Software. He holds a Bachelor of Arts in English and European History from Union College of Schenectady, New York.