Race-Ready: Calibrated for Victory Video Series – Innovationby Bridget Benedetti on December 18, 2017 From Thought Leader, Customer Voice, News And Comment
Hexagon Manufacturing Intelligence is proud to announce the release of the final episode of the ‘Race-Ready: Calibrated for Victory’ video series, produced in collaboration with technology partner Hendrick Motorsports, which fields the NASCAR Cup Series teams of drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr.
This episode explores how Hendrick Motorsports uses innovation to constantly evolve and drive manufacturing excellence within their race teams. Using the ROMER Absolute Arm and Leica Absolute Tracker solutions, Hendrick Motorsports is able stay one lap ahead of the competition, helping to overcome the challenges of a long 38-race season and giving them the technology edge in NASCAR’s premier series.
Watch as Hendrick Motorsports explains the many ways Hexagon portable measurement solutions pave the road to race day.
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 240 race victories and a record 12 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.
Bridget Benedetti is Hexagon Manufacturing Intelligence’s Director Marketing and Customer Experience, North America. Ms. Benedetti is the Senior Management lead for the North America marketing team. She manages branding, inbound and outbound marketing, website development, public relations, digital and traditional media, plus tradeshow and event management for the North America region. In addition, Benedetti leads the Business Development Representative (BDR) team, where she drives new business opportunities, qualifies sales leads, and identifies new North American markets for Hexagon products. Prior to working at Hexagon, Benedetti's career included roles in sales, e-business, and business development.
Bridget Benedetti holds a Bachelor of Science in Marketing from Providence College.