Marketing Automation Specialist

Marketing and Communication, United Kingdom

Job title: Marketing Automation Specialist

Location: UK

Short description:

In this role you will be responsible for drive strategic growth through effective customer-centric demand generation and lead management campaigns, while partnering with a number of teams globally.

As part of the organisation you will report to our director of marketing communications.


Tasks in more detail:
  • Devise, implement, monitor and optimise automated communication campaigns, across web and email to meet marketing objectives. Including event triggered, nurture, on-boarding and engagement activity.
  • Build campaign workflows in Pardot and all associated assets such as data segments, landing pages, forms and third-party integrations
  • Measure and report on campaign effectiveness against targets and ROI, using Pardot, Salesforce and Google Analytics insights
  • Run and optimise automated, digital, inbound and outbound targeted marketing campaigns to drive client engagement
  • Support global and regional teams with the management of digital advertising strategies

Requirements:
  • 2+ years of B2B demand generation experience using a marketing automation platform (ideally Pardot)
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
  • Previous experience working on a global or international scale
  • Master’s degree in business, digital marketing or similar is a nice to have

What we offer:

In this role you will have the opportunity to shape the digital strategy of a global market leader together with the demand generation manager. Additionally you will have great influence on the scope of the role yourself and get to drive best practice on a global scale.
Hexagon Manufacturing Intelligence helps industrial manufacturers develop the disruptive technologies of today and the life-changing products of tomorrow. As a leading metrology and manufacturing solution specialist, our expertise in sensing, thinking and acting – the collection, analysis and active use of measurement data – gives our customers the confidence to increase production speed and accelerate productivity while enhancing product quality.

Through a network of local service centres, production facilities and commercial operations across five continents, we are shaping smart change in manufacturing to build a world where quality drives productivity. 

Hexagon Manufacturing Intelligence is part of Hexagon, a leading global provider of information technologies that drive productivity and quality across geospatial and industrial enterprise applications.

Hexagon’s solutions integrate sensors, software, domain knowledge and customer workflows into intelligent information ecosystems that deliver actionable information. They are used in a broad range of vital industries.

Hexagon (Nasdaq Stockholm: HEXA B) has more than 21,000 employees in 50 countries and net sales of approximately 3.8bn EUR. Learn more at hexagon.com and follow us @HexagonAB.