Digital Marketing Campaign Specialist

Telford, Gran Bretagna

Under the direction of the Global Digital Marketing Manager, this role will be responsible for developing and executing multichannel marketing automation campaigns aligned with the business strategy.

With a focus on demand generation, this role will identify and create high-impact and targeted campaigns to achieve revenue and business objectives, as well as drive traffic to the website, increase awareness and generate leads for the sales funnel. You will work closely with other marketing teammates and business stakeholders to deliver the marketing programmes, supporting execution across the globe.

Main Tasks:
  • Run and optimise automated, digital, inbound and outbound marketing campaigns based on various criteria to drive client engagement
  • Work with marketing and key stakeholders including sales to develop and deliver a cohesive plan that facilitates growth
  • Analyse and report the effectiveness of campaign activities
  • Support global and regional teams with the management of digital advertising strategies
  • Management of marketing automation databases in line with the company data protection policy
Requirements:
  • A minimum of 3 years' prior experience in B2B campaigns, lead-generation, analytics, KPI reporting and strategy-planning.
  • Hands-on experience with marketing automation platforms (Salesforce Pardot experience preferred but not required)
  • Demonstratable experience of building engagement plans, including the construction of Emails and landing pages
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience of digital advertising platforms such as AdWords, Adroll, LinkedIn, ABM platforms etc.
  • Experience of project management, working with multiple stakeholders. 
  • Strong verbal and written communication skills

Contattateci

Hexagon Manufacturing Intelligence
Strada del Portone, 113
Grugliasco (TO)
10095
Italia
T: +39 011 4025 111
F: +39 011 4025 472

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