Field marketing manager CEE

Marketing and Communication, República Checa

Job title: Field Marketing Communication Manager CEE

VN: 3122

Business Unit: Metrology

Location: Prague

Short description:

As the Field Marketing Communications Manager, you will be responsible for all external communications.
You are a self-motivated individual with good communication skills.
The candidate should have a few years practical experience with good understanding of B2B marketing communications.


Tasks in detail:
 
  • To develop and periodically update the integrated 100% lead driven marketing campaigns strategy to up sell and cross-sell to key target audiences and industry sectors, ensuring it is tightly aligned with and designed to support the sales strategy/target.
  • Liaise with the digital marketing team to generate impactful activities using advanced marketing automation techniques, using Google advertising and display tools, leveraging organic and paid social media channels.
  • To build local events program through identifying and recommended events to attend that will generate leads and support the sales focus/strategy.
  • To coordinate CEE events, liaising with the regional sales & marketing teams, event organizers and stand build company..
  • Liaise with the graphics team for the development of campaign collateral including print and online.
  • Localize, create and update local landing pages, digital campaigns, collaterals, presentations, brochures, product sheets, fact sheets, case, studies, white papers, web content, newsletters, signage, ads and sales tools with input and support from the EMEA shared services team, product marketing and sales.

Requirements:
 
  • 5-10 years of work experience
  • Native in Czech or another CEE language. Very good knowledge of the English language orally and in writing.
  • Knowledge of CRM and marketing automation tools (Salesforce and Pardot preferred).
  • Excellent Microsoft Office skills, particularly Excel, PowerPoint and Word
  • Knowledge of B2B Marketing



What we offer:
 
  • Home office 2 days per week
  • 25 days of holidays per year
  • Benefity Card
  • Multisport Card
  • Meal Vouchers



 
Hexagon Manufacturing Intelligence ayuda a fabricantes del sector industrial a desarrollar las tecnologías revolucionarias del presente y los productos que cambiarán la vida del mañana. Como especialista líder de soluciones para la fabricación y metrología, nuestra experiencia en sentir, pensar y actuar, esto es, la recopilación, el análisis y el uso activo de datos de medición, aporta a nuestros clientes la confianza necesaria para incrementar la velocidad de la producción y acelerar la productividad, a la vez que mejoran la calidad de los productos.

Gracias a una red de centros de servicio locales, a plantas de producción y a operaciones comerciales por los cinco continentes, estamos moldeando un cambio inteligente en la fabricación para construir un mundo en el que la calidad impulse la productividad. Para obtener más información, visite HexagonMI.com.

Hexagon Manufacturing Intelligence forma parte de Hexagon (Bolsa de Estocolmo: HEXA B; hexagon.com), un proveedor líder internacional de tecnologías de la información que impulsa mejoras en la calidad y la productividad a través de aplicaciones para empresas geoespaciales e industriales.