Digital Marketing Campaigns Specialist

Marketing and Communication, Vereinigtes Königreich

Job title: Digital Marketing Campaigns Specialist

Location: UK

Short description:
In this role you will be responsible for drive strategic growth through effective customer-centric demand generation and lead management campaigns, while partnering with a number of teams globally.

As part of the organisation you will report to our director of marketing communications.


Tasks in more detail:
  • Devise, implement, monitor and optimise automated communication campaigns, across web and email to meet marketing objectives. Including event triggered, nurture, on-boarding and engagement activity.
  • Build campaign workflows in Pardot and all associated assets such as data segments, landing pages, forms and third-party integrations
  • Measure and report on campaign effectiveness against targets and ROI, using Pardot, Salesforce and Google Analytics insights
  • Run and optimise automated, digital, inbound and outbound targeted marketing campaigns to drive client engagement
  • Support global and regional teams with the management of digital advertising strategies

Requirements:
  • 5+ years of B2B demand generation experience using a marketing automation platform (ideally Pardot)
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
  • Previous experience working on a global or international scale
  • Master’s degree in business, digital marketing or similar is a nice to have

What we offer:

In this role you will have the opportunity to shape the digital strategy of a global market leader together with the demand generation manager. Additionally you will have great influence on the scope of the role yourself and get to drive best practice on a global scale.
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About Hexagon

Hexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications.

Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future.

Hexagon’s Manufacturing Intelligence division provides solutions that utilise data from design and engineering, production and metrology to make manufacturing smarter.

Learn more about Hexagon (Nasdaq Stockholm: HEXA B) at hexagon.com and follow us @HexagonAB.

Kontakt

Hexagon Manufacturing Intelligence
Hexagon Metrology GmbH
Siegmund-Hiepe-Str. 2-12
35578 Wetzlar
Deutschland
T: +49 6441 207 0
F: +49 6441 207 122

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