Deputy/Assistant Manager- Field Marketing – India

Sales and Dealer Management, India

Deputy/Assistant Manager- Field Marketing – India 
[ideally candidate will come from metrology marketing, manufacturing sector]

Job Profile
As a committed business partner, we are investing in this region’s future by expanding our team to support our growing customer base in India. The primary purpose of this role is to direct the regional field marketing, planning, development and end-to-end marketing execution. This includes leading strategic and tactical industry marketing programs in alignment with global corporate strategy. In addition, the position will also be responsible for managing corporate brand continuity throughout the region to ensure global brand compliance and consistency and provision of industry and market analysis to enable strategic decision making.
Duties / Responsibilities

•Develop and execute INDIA specific marketing plans in line with the regional growth and revenue objectives, in alignment with sales strategies and marketing goals, including leverage and customisation ofcorporate provided global marketing programs for INDIA needs
•Consult and provide INDIA sales priority inputs to the global marketing program team
•Develop and execute marketing awareness programs customised for the INDIA region
•Manage, track and report on regional marketing awareness programs and lead generation development
•Generate client reference materials, which are made available for Sales use
•Manage the anticipated growth and expansion of the regional marketing teams to ensure quality and timelyexecution of regional marketing plans within established budgets
•Direct the localisation of industry marketing materials and programs, sales support tools, web presence andother marketing programs
•Manage low-cost and central translation service for relevant sales tools, web content and other marketingprograms
•Provide Country-specific market and competitor analysis contributing to strategic inputs for countrymanagement
•Provide interpretation and counsel to senior country leaders and local management team regardingmarketing communications strategies including the governance of key messages, tactics, budgets, timingand measurement
•Recommending and managing the internal dissemination of company news, announcements and othercommunications
•Develop and execute pre/post sales specific customer company-wide campaigns to increase awarenesspenetration
•Convey the company message through the direction of the organisation’s marketing communicationsstrategies including media coverage, press release and media articles
•Manage the global brand continuity and compliance throughout the regional marketing programs, materials,collateral and other materials as define by the organizational brand guidelines

Education Qualification
• Tertiary qualifications in marketing and communications.
• MBA from a top tier school preferred
• Proven ability to develop, manage and execute comprehensive 360-degree marketing plans in support of organizational strategy
• Ability to work on issue where analysis of situations or data requires an in-depth knowledge of organizational objectives, and ability to work and present complex data
• Ability to plan and comply to budgets, schedules, work plans, and performance requirements
• Extensive experience in fast moving marketing and communications team with10 years+ [grade adjusted according to total years of relevant experience +/-v]
• Proven ability to manage, monitor and align budgets and budget allocations to maximise marketing effectiveness with established budget and guidelines.
• Experience in managing and directing marketing programs across INDIA by sub region, BU, product and industry
• Demonstrable experience in a regional marketing management position
• Experience working with sales organisation to understand business needs, develop media marketing plans, track growth and report results
• Experience in agency management, social media planning & execution
Knowledge, Skills and Abilities Desired
• Demonstrated experience of high quality, sales focused campaigns
• 360 degree/ Integrated marketing: Understanding of digital marketing including Social Media Planning & Execution
• Field Marketing Execution with a channel ecosystem experience also a plus
• Experience within manufacturing and a B2B environment preferred
• Excellent interpersonal relationship building and team-building skills
• Excellent analytical, verbal, written and communication skills, and able to communicate technical and business information to widely varied audiences
• Ability to analyze and strategize business requirements, processes and positioning
• Excellent problem solving skills, and demonstrated ability to handle complex challenges even under pressure
• Strong work ethic, proactive and problem-solving attitude along with conflict resolution skills
• Ability to comprehend and manage complex environments and business interactions
• Extremely motivated and a team player
• Good grip on the macro-economic scenarios and multi-cultural diversity
• Ready to travel 30-40% of the working days
• Demonstrated ability to succeed in a matrix type interpersonal environment
• Long term vision, strategic mindset, and persistent engagement
• Ability to understand and capture business requirements, processes, and team/customer problems
• Ability to motivate and influence team members

Privacy Notice:

Information you submit as part of your application must be true, accurate, complete and not misleading. You understand that any false or misleading statements or omissions made by you during the application process, including your application and interviews, may be sufficient cause to justify the rejection of your application or, if you have already become an employee, the immediate termination of your employment, subject to due process.

When you provide us with information about any other third party as part of the recruitment process (e.g. referees) then, before providing us with such information, you must inform the relevant individuals that you will disclose their personal data to us and provide a copy of this notice to them.

We will only process your personal data for the specific purpose of processing and managing your application. In particular we process candidates’ personal data to:

  • Undertake recruitment activities, such as determining the suitability of a candidate’s qualifications.
  • Assist us in managing external providers. (e.g. recruitment agencies)
  • Manage our HR records and Update the Hexagon employee database.
  • Reply to an official request from a public or judicial authority with the necessary authorisation.
  • Comply with any legal obligation imposed on Hexagon in relation to its recruitment practice.

It is our policy to retain your details for 12 months during which your candidacy will be assessed against other potential opportunities. Prior to the expiration of that 12 month period you will be notified of the impending deletion and you will be given a choice to remain on our database for a further 12 months. At any time during the recruitment process you can request your data to be deleted from our database. You are always able to apply to any position advertised by Hexagon once more.

For full details of how we process personal data please see our Privacy Policy.

Note: in some countries we are legally obliged to keep your information for a longer period to comply with governmental reporting. In these cases we will be unable to delete your full details from our records.

About Hexagon

Hexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications.

Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future.

Hexagon’s Manufacturing Intelligence division provides solutions that utilise data from design and engineering, production and metrology to make manufacturing smarter.

Learn more about Hexagon (Nasdaq Stockholm: HEXA B) at and follow us @HexagonAB.