Field marketing manager CEE

Marketing and Communication, Czech Republic

Job title: Field Marketing Communication Manager CEE

VN: 3122

Business Unit: Metrology

Location: Prague

Short description:

As the Field Marketing Communications Manager, you will be responsible for all external communications.
You are a self-motivated individual with good communication skills.
The candidate should have a few years practical experience with good understanding of B2B marketing communications.


Tasks in detail:
 
  • To develop and periodically update the integrated 100% lead driven marketing campaigns strategy to up sell and cross-sell to key target audiences and industry sectors, ensuring it is tightly aligned with and designed to support the sales strategy/target.
  • Liaise with the digital marketing team to generate impactful activities using advanced marketing automation techniques, using Google advertising and display tools, leveraging organic and paid social media channels.
  • To build local events program through identifying and recommended events to attend that will generate leads and support the sales focus/strategy.
  • To coordinate CEE events, liaising with the regional sales & marketing teams, event organizers and stand build company..
  • Liaise with the graphics team for the development of campaign collateral including print and online.
  • Localize, create and update local landing pages, digital campaigns, collaterals, presentations, brochures, product sheets, fact sheets, case, studies, white papers, web content, newsletters, signage, ads and sales tools with input and support from the EMEA shared services team, product marketing and sales.

Requirements:
 
  • 5-10 years of work experience
  • Native in Czech or another CEE language. Very good knowledge of the English language orally and in writing.
  • Knowledge of CRM and marketing automation tools (Salesforce and Pardot preferred).
  • Excellent Microsoft Office skills, particularly Excel, PowerPoint and Word
  • Knowledge of B2B Marketing



What we offer:
 
  • Home office 2 days per week
  • 25 days of holidays per year
  • Benefity Card
  • Multisport Card
  • Meal Vouchers



 
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About Hexagon

Hexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications.

Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future.

Hexagon’s Manufacturing Intelligence division provides solutions that utilise data from design and engineering, production and metrology to make manufacturing smarter.

Learn more about Hexagon (Nasdaq Stockholm: HEXA B) at hexagon.com and follow us @HexagonAB.