Hexagon Manufacturing Intelligence Announces Landmark Technology Partnership with Hendrick Motorsports

Metrology and NASCAR Leaders to Develop More Speed On and Off the Racetrack

12 April 2016
Hexagon Manufacturing Intelligence Announces Landmark Technology Partnership with Hendrick Motorsports
Hexagon Manufacturing Intelligence and Hendrick Motorsports, winner of a record 11 NASCAR Sprint Cup Series championships, today announced a landmark technology partnership. The two-year agreement effectively merges metrology expertise and technology with the brightest engineering minds in auto racing. The relationship will expand Hendrick Motorsports’ in-house capabilities with additional measurement systems, training and expert technical support. The team is a longtime user of ROMER Absolute Arms and GridLOK volume-expansion systems, as well as Hexagon coordinate measuring machines. These solutions are used to inspect and assemble auto bodies, chassis and engine components for pre-race fine tuning and post-race evaluation.

Hexagon Manufacturing Intelligence will partner in collaborative technology development and problem solving with Hendrick Motorsports' engineering team. As Hexagon Manufacturing Intelligence develops new concepts in metrology, Hendrick Motorsports will have the opportunity to preview those advancements before the technology reaches the marketplace. The team will also have the option to participate in beta testing and provide user feedback during the course of development projects. With multi-disciplinary expertise, Hexagon Manufacturing Intelligence will benefit from those early stage metrics and gain valuable insight into the intricate performance and manufacturing challenges found in NASCAR.

“We are honored to partner with Hendrick Motorsports, a dynamic team pushing the boundaries of manufacturing and metrology to ensure repeatable wins on the track. Our goals are the same...to cross the finish line first with speed and confidence in all aspects of the production process," said Angus Taylor, President and CEO of Hexagon Manufacturing Intelligence North America. “This landmark agreement aligns Hexagon Manufacturing Intelligence with a like-minded, highly successful partner, both of us committed to breaking new ground in our respective markets."

"This new relationship will give Hendrick Motorsports access to additional offerings and emerging technologies to drive performance across our entire organization,” said Doug Duchardt, general manager of Hendrick Motorsports. “Working closely with Hexagon’s technical personnel will provide a higher level of training and allow us to see the full potential of each product we use. It’s this combination of people and technology that will help both companies innovate and deliver results.”

Hexagon Manufacturing Intelligence experts in the Charlotte, NC area worked closely with the NASCAR Research and Development Center to develop the methodology used to verify and enforce race car design rules and exacting standards for chassis design. Hendrick Motorsports was an early adopter of the ROMER arm systems used to verify that each car adhered to the new standards. The portable coordinate measuring machines (PCMMs) are also used to acquire coordinate data to gain insight into vehicle performance. Hexagon Manufacturing Intelligence serves the metrology needs of motor sports teams and industries worldwide.
About Hendrick Motorsports 

Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 200 race victories and a record 11 car owner championships in NASCAR’s premier division, the Sprint Cup Series. In 2016, the organization will field four full-time Chevrolet teams on the Sprint Cup circuit with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Pinterest.
Hexagon Manufacturing Intelligence helps industrial manufacturers develop the disruptive technologies of today and the life-changing products of tomorrow. As a leading metrology and manufacturing solution specialist, our expertise in sensing, thinking and acting – the collection, analysis and active use of measurement data – gives our customers the confidence to increase production speed and accelerate productivity while enhancing product quality.

Through a network of local service centres, production facilities and commercial operations across five continents, we are shaping smart change in manufacturing to build a world where quality drives productivity. 

Hexagon Manufacturing Intelligence is part of Hexagon, a leading global provider of information technologies that drive productivity and quality across geospatial and industrial enterprise applications.

Hexagon’s solutions integrate sensors, software, domain knowledge and customer workflows into intelligent information ecosystems that deliver actionable information. They are used in a broad range of vital industries.

Hexagon (Nasdaq Stockholm: HEXA B) has more than 16,000 employees in 46 countries and net sales of approximately 3.0bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

Hendrick Motorsports Partnership

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